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- Level: Beginner
- Duration: 50m 42s
- Release date: 2021-05-05
- Author: Jim Huffman
- Provider: Lynda
Marketing Tools: Growth Marketing
Description
Content
Growth marketing is a strategy focused on increasing customer traffic online through landing pages, email marketing, social ads, and so forth. If your job function includes growth marketing, then this course will introduce you to tools you can use to scale your business at each phase of the customer lifecycle. Instructor Jim Huffman introduces a variety of growth marketing tools for acquisition, activation, retention, revenue, and referral. Jim covers SimilarWeb, SEMrush, public social ad libraries, Mailshake, Justuno, CopyAI, Unbounce, and more.
- Introduction01m 23s
- Boost your growth-marketing strategy01m 23s
- 1. Marketing Acquisition Tools13m 41s
- Gather competitor traffic data with SimilarWeb03m 11s
- Perform an SEO and SEM audit with Semrush03m 03s
- Analyze your industry's ads with the ad library03m 15s
- Scale sales emails with Mailshake04m 12s
- 2. Marketing Activation Tools10m 15s
- Capture visitor emails with Justuno04m 07s
- Test website copy with CopyAI02m 39s
- Build great landing pages with Unbounce03m 29s
- 3. Marketing Retention Tools06m 14s
- See how competitors send an email with MailCharts02m 53s
- Build personalized forms with Typeform03m 21s
- 4. Marketing Revenue Tools10m 16s
- See how your site makes money with Google Analytics03m 34s
- Perform A/B tests with Google Optimize04m
- Understand conversions with Hotjar02m 42s
- 5. Marketing Referral Tools08m 53s
- Build a content plan with BuzzSumo03m 22s
- Build a referral strategy with SparkLoop02m 49s
- Track social mentions with Mention02m 42s
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