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- Level: Beginner
- Duration: 01h 20m
- Release date: 2021-05-18
- Author: Anson Alexander
- Provider: Lynda
Marketing Tools: Social Media
Description
Content
In a web full of thousands of tools, social media expert Anson Alexander brings order to the madness with this course covering the must-have tools for Social Media. Anson introduces built-in tools like Facebook Business Suite and Twitter analytics, then shows you how to use them. He walks you through the features and uses of Sprout Social, Buffer, and Semrush. Anson covers social media automation tools and explains several tools for discovering and designing content. He concludes with a thorough discussion of social media analytics tools like TubeBuddy, Sendible, and Tailwind.
- Introduction03m 35s
- Discover the social media tools you need01m 04s
- What to look for in social media tools02m 31s
- 1. Utilizing Built-In Social Media Tools12m 47s
- Build custom ad audiences with Facebook Business Suite04m 02s
- Use Twitter Analytics to evaluate the success of your tweets02m 43s
- Utilizing Facebook and Instagram Messenger02m 58s
- Post long-form video content on Instagram with IGTV03m 04s
- 2. Multipurpose Social Media Management Suites10m 02s
- Discover the value of Hootsuite03m 45s
- Explore the top features of Sprout Social03m 01s
- Manage social posts with Buffer01m 19s
- Optimize your social presence with Semrush01m 57s
- 3. Social Media Automation Tools18m 23s
- Improve your reach on Instagram with Kicksta04m 49s
- Easily schedule Instagram posts with Later02m 49s
- Automate evergreen social posts with Meet Edgar05m 49s
- Implement a Facebook Messenger bot with MobileMonkey04m 56s
- 4. Content Discovery and Design17m 07s
- Curate content with Feedly04m 27s
- Discover effective content with BuzzSumo03m 50s
- Create images and videos with Canva05m 25s
- Create gifs with GIPHY03m 25s
- 5. Social Media Analytics Tools16m 26s
- Review detailed YouTube analytics with TubeBuddy07m 19s
- Measure the success of your posts with Sendible04m 56s
- Review detailed analytics for Instagram with Tailwind04m 11s
- Conclusion01m 50s
- Next steps01m 50s
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