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Media Relations Foundations
  • Level: Beginner
  • Duration: 28m 09s
  • Release date: 2021-05-27
  • Author: Jessica Chen
  • Provider: Lynda

Media Relations Foundations


If you want your business to succeed, you need as much brand recognition as you can get. In fact, getting media coverage can be a vital part of your company's success. But how do you find and secure coverage? In this course, Jessica Chen, an Emmy Award-winning TV reporter before becoming founder and CEO of Soulcast Media, shows how to build a compelling story for your business that will grab the media’s attention. Jessica also covers the methods for highlighting your business in the best light, pitching stories to the media, tips for navigating interviews, and how to build strong relationships with the media so you'll always be top of mind. After this course, you’ll have a solid idea of how to leverage the media to get your business in front of the right audience.