Social Media Optimization Case Studies

Social media optimization {SMO} is the use if social media networks to manage and grow online presence. As a digital marketing strategy, social media optimization can be used to increase awareness of new products and services, connect with customers, and mitigate potential damaging news. You have the opportunity to reach active users, but you need to optimize your social media in order to do it.SMO involves finding out what content performs well for your company on social platforms and repeating that success.Often, social media is taught as a set of best practices. But for this to be truly understood, it has to be understood within a business context. Also the actual tools need to be understood in a hands-on manner. This is what prompted me to start recording for these videos. The best way to learn social media is to learn it in a case study format. That is what we have attempted to do in this course. Every case study starts with an initial business context.  And then goes into the approach to be taken and how the social media platforms can be leveraged for that business context. All the major platforms have been covered : Facebook, Twitter, Linkedin, YouTube and Whatsapp.