Turn the people who have already interacted with your brand into paying customers with the power of remarketing. In this course, Amy Bishop teaches the fundamentals of remarketing with Google Ads and Analytics. She shows you how to design a remarketing str ...

This course navigates the intricate, ever-evolving landscape of pay-per-click advertising and describes how to leverage it for effective lead generation. Amy Bishop guides you through the multi-channel strategy-building process, including key topics like b ...