Brand and Marketing Integration
When the concept of marketing integration comes up, many people automatically think about external customer marketing; however, external approachesâadvertising, social media, and event marketing, for exampleâare just one piece of the puzzle. In this co ...
Marketing Foundations: Customer Decision Journey
The customer decision journey is a time-tested tool for connecting your brand with customers and differentiating your company from the competition. But like any tool, it has evolved with time. Learn how the decision journey has developed, with digital as t ...