Proving ROI is one of the toughest challenges facing marketers. Stakeholders want quantitative and qualitative data that prove campaigns are working. This course aims to help users of social media prove its value, beyond vanity metrics such as likes or com ...

Marketing attribution is a critical but complex topic, and it’s only getting harder to decode what’s driving your marketing performance and decide where you invest your limited marketing budget. Getting it right can give you a significant competitive a ...