Successful marketing is holistic: it considers every channel, from email to search to social media. It is also focused: on the business's core values, customers, and goals. What keeps all these moving parts in check? An effective strategy. Learn how to bui ...

Customers expect businesses to have a social media presence. In this course, instructor Megan Adams shares how to manage a company page on Facebook. Megan explains different administrative roles that need to be filled for your company page and how you can ...

Do you need to increase visibility for your business? In this course, instructor Sherry Bonelli shows you how to achieve higher local visibility. Sherry explains the difference between local SEO (search engine optimization) and general SEO and teaches you ...